Guidelines For Google Optimization

The guidelines listed below will help you get your site indexed and ranked by Google. Google Strongly recommends to implement these guidelines. The unethical practices may lead to your site being completely removed from the Google rankings or penalized heavily by reduction or removal of page rank. Once your site is penalized by Google, it may no longer show up in rankings on Google for a long time.
1.Make a site with a clear navigation, hierarchy and text links. Every page should be reachable from at least one static text link.
2.Create a site map to your users with links that point to all parts of your site.
3.Create a useful, information-rich site with pages that clearly and accurately describing the content about your services.
4.Add the words in the content users would type to find your pages.
5.Always try to use text instead of images to display importnt keywords, content or links.
6.Make sure that your TITLE and ALT tags are relevant, descriptive & accurate.
7.Ensure that there are no broken links and site HTML is correct.
8.Try not to use "?" character in dynamic pages.
9.Keep the links on your pages to less than 100.
10.Get other relevant sites link to yours.
11.Submit your site to Google at http://www.google.com/addurl.html.
12.Submit a xml sitemap file at Google webmaster tools. Google uses Sitemap file to learn about the structure and coverage of your site.
13.Submit your site to relevant directories such as the Open Directory Project and Yahoo Directory, as well as to other industry-specific expert sites.
14.Try to avoid JavaScript, cookies, session IDs, frames, DHTML, or Flash as search engine spiders may have trouble crawling your site.
15.Upload the robots.txt file on your web server. This file tells crawlers which directories can or cannot be crawled.
16.Use robots.txt to prevent crawling of search results pages or other auto-generated pages that don't add much value for users coming from search engines.
17.Make pages for users, not for search engines.
18.Don't deceive your users or present different content to search engines than you display to users, which is commonly referred to as "cloaking."
19.Avoid unethical tricks intended to improve search engine rankings.
20.Never participate in link schemes designed to increase your site's ranking or PageRank.
21.Don't link to web spammers or "bad neighborhoods" on the web, as your own ranking and PR may be affected adversely by those links.
22.Always Manually Submit your site to Directories and Search Engines
23.Don't use hidden text or hidden links on your site.
24.Don't employ cloaking or sneaky redirects.
25.Never send automated queries to Google.
26.Don't create multiple pages, subdomains, or domains with substantially duplicate content. 27.This may get your site black listed in Google.
28.Don't create pages that install viruses or trojans.
Avoid "doorway" pages with little or no original content.
(source-www.nddw.com)